Saturday 27 August 2011
Passionate About India: How about kidnapping bush and trying him for war c...
Passionate About India: How about kidnapping bush and trying him for war c...: What is the expected outcome, when you have a haughty cowboy President, an arrogant administration and a seemingly stooge in the form of a S...
Thursday 18 August 2011
Arindam Chaudhuri Think Tank
Arindam Chaudhuri Think Tank
Mahatma Gandhi, the ultimate Marketing Guru!
owning that one line in your customer’s mind. Be it “Just do it” or be it “Taste the thunder”, if you own this one line in your customer’s mind, you have cracked the marketing code. And Gandhi owned the line “non-violent movement”. It was the perfect positioning line for him for the market he was catering to. And thus, success had to be his. Today, years after his death, our nation is using Gandhi to market itself, by printing his snap on all currency notes; celebrities across the world are wearing him on their t-shirts to market themselves better, United Nations is using him to market itself by declaring October 2 as the International Day of Non-Violence; and the Congress party is marketing its NREGA programme by calling it the Mahatma Gandhi NREGA programme! Commercial companies are not far behind, with Mont Blanc making its India presence felt with the launch of its Mahatma Gandhi Limited Edition pen. Inevitably, when it came to this year’s Hall of Fame issue, we felt Gandhi on the cover was the best way to market our magazine to you… no doubt he was the Mahatma of marketing!
Originally Posted by http://www.iipmthinktank.com/asp/editorial.asp?sid=9633&pageno=2&cdis=10/10/2010
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iipm | arindam chaudhuri | iipm@facebook | arindam chaudhuri@facebook | iipm@youtube | iipm@twitter | arindam chaudhuri@twitter | iipm@linkedin | arindam chaudhuri@linkedin | iipm@blogspot | arindam chaudhuri@blogspot | thoughts@arindam chaudhuri | india today tomorrow@arindam chaudhuri |
Mahatma Gandhi, the ultimate Marketing Guru!
owning that one line in your customer’s mind. Be it “Just do it” or be it “Taste the thunder”, if you own this one line in your customer’s mind, you have cracked the marketing code. And Gandhi owned the line “non-violent movement”. It was the perfect positioning line for him for the market he was catering to. And thus, success had to be his. Today, years after his death, our nation is using Gandhi to market itself, by printing his snap on all currency notes; celebrities across the world are wearing him on their t-shirts to market themselves better, United Nations is using him to market itself by declaring October 2 as the International Day of Non-Violence; and the Congress party is marketing its NREGA programme by calling it the Mahatma Gandhi NREGA programme! Commercial companies are not far behind, with Mont Blanc making its India presence felt with the launch of its Mahatma Gandhi Limited Edition pen. Inevitably, when it came to this year’s Hall of Fame issue, we felt Gandhi on the cover was the best way to market our magazine to you… no doubt he was the Mahatma of marketing!
Originally Posted by http://www.iipmthinktank.com/asp/editorial.asp?sid=9633&pageno=2&cdis=10/10/2010
Also visit :
iipm | arindam chaudhuri | iipm@facebook | arindam chaudhuri@facebook | iipm@youtube | iipm@twitter | arindam chaudhuri@twitter | iipm@linkedin | arindam chaudhuri@linkedin | iipm@blogspot | arindam chaudhuri@blogspot | thoughts@arindam chaudhuri | india today tomorrow@arindam chaudhuri |
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