Saturday, 27 August 2011
Passionate About India: How about kidnapping bush and trying him for war c...
Passionate About India: How about kidnapping bush and trying him for war c...: What is the expected outcome, when you have a haughty cowboy President, an arrogant administration and a seemingly stooge in the form of a S...
Thursday, 18 August 2011
Arindam Chaudhuri Think Tank
Arindam Chaudhuri Think Tank
Mahatma Gandhi, the ultimate Marketing Guru!
owning that one line in your customer’s mind. Be it “Just do it” or be it “Taste the thunder”, if you own this one line in your customer’s mind, you have cracked the marketing code. And Gandhi owned the line “non-violent movement”. It was the perfect positioning line for him for the market he was catering to. And thus, success had to be his. Today, years after his death, our nation is using Gandhi to market itself, by printing his snap on all currency notes; celebrities across the world are wearing him on their t-shirts to market themselves better, United Nations is using him to market itself by declaring October 2 as the International Day of Non-Violence; and the Congress party is marketing its NREGA programme by calling it the Mahatma Gandhi NREGA programme! Commercial companies are not far behind, with Mont Blanc making its India presence felt with the launch of its Mahatma Gandhi Limited Edition pen. Inevitably, when it came to this year’s Hall of Fame issue, we felt Gandhi on the cover was the best way to market our magazine to you… no doubt he was the Mahatma of marketing!
Originally Posted by http://www.iipmthinktank.com/asp/editorial.asp?sid=9633&pageno=2&cdis=10/10/2010
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Mahatma Gandhi, the ultimate Marketing Guru!
owning that one line in your customer’s mind. Be it “Just do it” or be it “Taste the thunder”, if you own this one line in your customer’s mind, you have cracked the marketing code. And Gandhi owned the line “non-violent movement”. It was the perfect positioning line for him for the market he was catering to. And thus, success had to be his. Today, years after his death, our nation is using Gandhi to market itself, by printing his snap on all currency notes; celebrities across the world are wearing him on their t-shirts to market themselves better, United Nations is using him to market itself by declaring October 2 as the International Day of Non-Violence; and the Congress party is marketing its NREGA programme by calling it the Mahatma Gandhi NREGA programme! Commercial companies are not far behind, with Mont Blanc making its India presence felt with the launch of its Mahatma Gandhi Limited Edition pen. Inevitably, when it came to this year’s Hall of Fame issue, we felt Gandhi on the cover was the best way to market our magazine to you… no doubt he was the Mahatma of marketing!
Originally Posted by http://www.iipmthinktank.com/asp/editorial.asp?sid=9633&pageno=2&cdis=10/10/2010
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iipm | arindam chaudhuri | iipm@facebook | arindam chaudhuri@facebook | iipm@youtube | iipm@twitter | arindam chaudhuri@twitter | iipm@linkedin | arindam chaudhuri@linkedin | iipm@blogspot | arindam chaudhuri@blogspot | thoughts@arindam chaudhuri | india today tomorrow@arindam chaudhuri |
Thursday, 28 July 2011
Arindam Chaudhuri on the DU-SRCC 'cut off' debate on Times Now
HOW THE ARAB UPRISING IS A "CHANGE OF CIVILISATION" AND HOW IT BRINGS AN END TO THE AMERICAN DOUBLE STANDARDS. ALSO WHAT INDIA MUST LEARN
[March, 2011]
At a point in time where not just India, but the entire world is grappling with the issue of food shortage and escalating food prices, especially owing to the worst drought that has recently hit China (affecting eight major wheat-growing provinces that account for around 80 per cent of the country’s total wheat output), and at a point in time wherein black money and corruption have taken up gigantic proportions, the least that was expected of our honourable Finance Minister was a few bold steps to arrest both the issues. To tackle the impending food crisis, most governments across the world are planning and drafting policies to control the expected food shortage and the anticipated food price hike. West Asian countries are stocking up grains, while countries like Iraq have already placed orders for 400,000 tonnes of wheat grain from the US. Following the trend, even Jordan, Lebanon, Algeria, Tunisia and Saudi Arabia are exporting grains and Russia has even announced a complete ban on food grain exports. In this light, whatever our Finance Minister announced in his Union Budget 2011-12 had no meat with respect to restoration of food grain stock; neither was any attempt made to address the expected inflation that may creep in within the next few months. Leave aside announcing new plans to enhance food production and modernizing the dilapidated godowns, the FM didn’t even announce any concrete plans for speedy implementation of those agriculture development initiatives that were announced in the previous budget!
Originally Posted by http://www.arindamchaudhuri.com/india-today-tomorrow/11-march.html
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At a point in time where not just India, but the entire world is grappling with the issue of food shortage and escalating food prices, especially owing to the worst drought that has recently hit China (affecting eight major wheat-growing provinces that account for around 80 per cent of the country’s total wheat output), and at a point in time wherein black money and corruption have taken up gigantic proportions, the least that was expected of our honourable Finance Minister was a few bold steps to arrest both the issues. To tackle the impending food crisis, most governments across the world are planning and drafting policies to control the expected food shortage and the anticipated food price hike. West Asian countries are stocking up grains, while countries like Iraq have already placed orders for 400,000 tonnes of wheat grain from the US. Following the trend, even Jordan, Lebanon, Algeria, Tunisia and Saudi Arabia are exporting grains and Russia has even announced a complete ban on food grain exports. In this light, whatever our Finance Minister announced in his Union Budget 2011-12 had no meat with respect to restoration of food grain stock; neither was any attempt made to address the expected inflation that may creep in within the next few months. Leave aside announcing new plans to enhance food production and modernizing the dilapidated godowns, the FM didn’t even announce any concrete plans for speedy implementation of those agriculture development initiatives that were announced in the previous budget!
Originally Posted by http://www.arindamchaudhuri.com/india-today-tomorrow/11-march.html
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Theory "i" managment
The need to have an Indian management theory for Indian corporates.
How often has one heard of an American organisation adopting the Japanese management style to surge ahead? How often has one heard of the reverse? Probably never. However, I do remember reading somewhere that when IBM-USA was making losses while IBM-Japan was making profits, IBM-USA tried to adopt the Japanese management style to turn around. The result was increased losses.
Predictable ? Should be. It is most likely that a style that is successful in Japan would not be as successful in the US and vice versa. People are different, the cultures are different and so is the life-style. That is the reason why Japan has developed its own management style and the US its own. If we take a deep look into the American management style, we realise that it is absolutely fine tuned to the American culture and way of living. The people in the west grow up, mostly, with very less emotional security due to factors like high divorce rates, single parent families etc. As they grow up they do tend to find a sense of stability in this seemingly unstable and insecure atmosphere. Thus, when they enter into their job lives and see a management culture prevalent which is contractual in nature with hire and fire style of management, they don’t get disturbed. Infact, this motivates them to work harder and a typical American would say “we are tough guys and as long as we are good the company keeps us, else we go out”. The bottom line is that the fine tuning between the culture at home and at job works wonders and enhances productivity and motivation.
Originally Posted by http://www.arindamchaudhuri.com/theory-i-managment.html
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How often has one heard of an American organisation adopting the Japanese management style to surge ahead? How often has one heard of the reverse? Probably never. However, I do remember reading somewhere that when IBM-USA was making losses while IBM-Japan was making profits, IBM-USA tried to adopt the Japanese management style to turn around. The result was increased losses.
Predictable ? Should be. It is most likely that a style that is successful in Japan would not be as successful in the US and vice versa. People are different, the cultures are different and so is the life-style. That is the reason why Japan has developed its own management style and the US its own. If we take a deep look into the American management style, we realise that it is absolutely fine tuned to the American culture and way of living. The people in the west grow up, mostly, with very less emotional security due to factors like high divorce rates, single parent families etc. As they grow up they do tend to find a sense of stability in this seemingly unstable and insecure atmosphere. Thus, when they enter into their job lives and see a management culture prevalent which is contractual in nature with hire and fire style of management, they don’t get disturbed. Infact, this motivates them to work harder and a typical American would say “we are tough guys and as long as we are good the company keeps us, else we go out”. The bottom line is that the fine tuning between the culture at home and at job works wonders and enhances productivity and motivation.
Originally Posted by http://www.arindamchaudhuri.com/theory-i-managment.html
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Wednesday, July 27, 2011
A new study says Indians are most depressedIndians are among the world's most depressed. According to a World Health Organization-sponsored study, while around 9% of people in India reported having an extended period of depression within their lifetime, nearly 36% suffered from what is called Major Depressive Episode (MDE).
MDE is characterized by sadness, loss of interest or pleasure, feelings of guilt or low self-worth, disturbed sleep or appetite, low energy and poor concentration, besides feeling depressed.
Originally Posted by http://iipm-info-iipm.blogspot.com/2011/07/new-study-says-indians-are-most.html
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19 Jul '11 Hyderabad
Guest-Lecture-by-Prof.-Sandeep-Kulshrestha,-Head-HR-and-Organizational-Effectiveness-SIMPLOGY
The Human Factor club of IIPM-Hyderabad has organized a guest lecture for all the current batches on 19/7/2011. This lecture was delivered by Prof. Sandeep Kulshrestha .
Mr. Sandeep is currently heading the Organizational effectiveness role of a start-up web business company, SIMPLOGY, based in Australia and is spearheading the efforts to take the organization to next level in India. Besides this, Mr.Sandeep have worked with different organizations like Holiday Inn Hotels, Taj Group of Hotels, Royal Commonwealth Society for the Blind and Dr Reddy’s Foundation in different Human Resources roles, from a entry level to leadership profile.
Originally Posted by http://www.iipm.in/news-and-events/Guest-Lecture-by-Prof.-Sandeep-Kulshrestha,-Head-HR-and-Organizational-Effectiveness-SIMPLOGY/
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Guest-Lecture-by-Prof.-Sandeep-Kulshrestha,-Head-HR-and-Organizational-Effectiveness-SIMPLOGY
The Human Factor club of IIPM-Hyderabad has organized a guest lecture for all the current batches on 19/7/2011. This lecture was delivered by Prof. Sandeep Kulshrestha .
Mr. Sandeep is currently heading the Organizational effectiveness role of a start-up web business company, SIMPLOGY, based in Australia and is spearheading the efforts to take the organization to next level in India. Besides this, Mr.Sandeep have worked with different organizations like Holiday Inn Hotels, Taj Group of Hotels, Royal Commonwealth Society for the Blind and Dr Reddy’s Foundation in different Human Resources roles, from a entry level to leadership profile.
Originally Posted by http://www.iipm.in/news-and-events/Guest-Lecture-by-Prof.-Sandeep-Kulshrestha,-Head-HR-and-Organizational-Effectiveness-SIMPLOGY/
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